Legacy

Making end-of-life planning more approachable through a compassionate brand identity and an intuitive mobile experience.

Role

Senior Designer

Tools

Figma, Adobe Illustrator, Userberry

Skills

Brand Design, UX Design, UI Design

Duration

4 Months

Overview

As part of Generate, Northeastern University's student-led product development studio, I worked alongside a team of designers and engineers to help bring Legacy, an end-of-life planning app, to life.

Legacy aims to make end-of-life planning less overwhelming by simplifying the legal, financial, and emotional aspects of the process. Designed with millennials in mind, the app helps users create personalized plans and breaks them down into manageable tasks, making a traditionally complex and intimidating process feel more approachable and accessible.

As a Senior Designer, I contributed to both the UI/UX and branding efforts, taking the lead on developing a visual identity that reflected Legacy's mission of making end-of-life planning more accessible, inclusive, and compassionate.

Takeaways

One of the biggest challenges of this project was finding the right balance between creating a modern, approachable design and maintaining the sensitivity that comes with end-of-life planning. Throughout the process, I gained a deeper appreciation for how even the smallest design decisions can influence the overall tone and feel of an experience. These details are more than just pixels; each choice, from color to typography, plays a role in shaping how users perceive and interact with a product. This experience reinforced the importance of being intentional with my design decisions and considering the emotional impact they can have on users.

Here is a link to the Final Prototype!

Created Brand Guidlines

Delivered a Fully Functioning Prototype

Conducted User Testing

Process

Research & Analysis

We started with extensive research, particularly in analyzing the competitive landscape of end-of-life planning platforms. Delving into the brandscape of this domain, we conducted case studies to understand the strengths and weaknesses of existing solutions. Given the advanced research conducted by our client, we were provided with user research, streamlining our focus on understanding the specific needs and behaviors of our target audience: millennials aged 28-45.